What’s Up?! Muhammad Ali Films, GIFF Short Film Program

Muhammad Ali (short film and movie news)

Muhammad Ali/Wikimedia Commons

What’s up, good people. Before we get into the movie and short film news of the week, ITSASHORT.COM would like to acknowledge the passing of boxing legend Muhammad Ali.

Ali towered over his sport, but his influence was so vast that he impacted politics and entertainment.

Ali’s presence was most readily felt in film. The most famous of which is his biopic, Ali (2001), which featured Will Smith in the titular role.

Ali was also the subject of several highly-regarded documentaries. The sensational When We Were Kings (1997), which chronicled Ali’s 1974 championship bout against George Foreman, won the Academy Award for best documentary.

In the realm of short film, Ali’s impact was also felt. There was a short made about him in 2012 called “ALI SPEAKS.”

It is also believed that Ali was the inspiration behind a well-known character from the Rocky movies: Apollo Creed. In fact, Ali even said as much when he watched Rocky II with noted film critic Roger Ebert back in 1979.

At any rate, Ali’s colossal contributions won’t soon be forgotten. The abundance of films about him ensures that his legacy will continue in perpetuity.


Sequels: Who Needs ‘Em

 X-Men: Apocalypse Film Poster (short film and movie news)

X-Men: Apocalypse Film Poster/Facebook

A Variety report recently decried what many insiders have suspected for years: Hollywood has a sequel problem.

This argument was (again) brought up in light of the dismal reviews for Teenage Mutant Ninja Turtles: Out of the Shadows, the sequel to the 2014 reboot.

However, movie sequels are important. Sequels are an effective vehicle for telling critical stories, and they can generate substantial revenue. They can also extend a franchise’s brand globally while exporting U.S. culture.

For short filmmakers, sequels can be an effective storytelling device as well. What do you guys think?!


GIFF: A Powerfully Important Film Festival

GI Film Festival (short film and movie news)

GI Film Festival Poster/Facebook

The GI Film Festival (GIFF) is a unique film showcase that celebrates the film contributions of military service members.

About 68 short film, features and documentary films were screened at the nine-day festival, which commenced May 21-29. In fact, a few shorts made some powerful impressions, according to Examiner.com.

The short films explored the trauma experienced by a returning Marine (“Almost Home”), a paralyzed veteran fighting to live a fruitful life (“First Person Shooter”) and two retired Marines recalling their time at Iwo Jima (“Return to Iwo Jima”), among many others.

You can check out a report on these and other shorts at this link.

The importance of the GI Film Festival is perhaps exemplified in a quote once uttered by actor William Shatner:

“The basic quality that any great story must have is a story that illustrates the human condition.”

GIFF has that in spades.

For more information on GIFF, please visit this site.


Love Short Film?

itsashort.com (short film and movie news)

Love Short Film?/itsashort.com

Itsashort.com is a platform for filmmakers and creators the world over. We love the short film genre. Plus, we at itsashort.com want to introduce audiences to award-winning and award-nominated artists who create movies, web series and videos. Check out itsashort.com and subscribe for $2 a month to see the wonderful work of these creatives.









What’s Up?! Barack, Michelle at SXSW and the Short Films Movement

Barack and Michelle Obama at SXSW (short films, movies, music, interactive)

President Barack Obama and First Lady Michelle Obama/Wikimedia Commons

What’s up good people?! Welcome to your weekly itsashort.com roundup where we talk short films, festivals and movies.

The biggest news of the week has to be SXSW. Oh, you didn’t hear? Barack and Michelle Obama will be keynote speakers at the music and interactive festivals. You read that right: The President and The First Lady.

No they will not take part in the SXSW Film Festival, but the fact they are coming to Austin is still significant.

It will mark the first time in SXSW’s 30-year history that a sitting President and the First Lady will participate in the event, according to the SXSW site.

On Friday, March 11, President Obama will sit down with Evan Smith, CEO / Editor in Chief of The Texas Tribune, for a conversation about civic engagement in the 21st Century before an audience of creators, early adopters and entrepreneurs who are defining the future of our connected lives.

 First Lady Michelle Obama comes to SXSW Music on Wednesday March 16 “to discuss the “Let Girls Learn” initiative, which aims to break barriers for the 62 million girls around the world who are not in school today, more than half of whom are adolescent.”

Said SXSW Co-founder Roland Swenson, “I can’t imagine a better way to celebrate our event’s 30th year than to welcome both the President and First Lady to SXSW.”

Whatever the case, itsashort.com will be in the building and we cannot wait.

Details regarding location, time, streaming, and access to these events will be announced on the SXSW website soon. Check back here.


The Movie Business (short films and movies)


The Short Film Revolution And Us

Do you know the story of itsashort.com and how it came to be?

Founder Chris Boulware wanted to give life to the films of independent artists because many don’t have a platform to showcase their works.

“If you don’t get into festivals, you don’t get seen,” said Boulware, recently. “We wanted to create a platform where people can see curated short content.”

Short films are a passion of Boulware’s and they are becoming more popular than ever.

Some of the most creative and engaging stories are being told through short films, states a recent article in The Atlantic. Even though the genre remains marginalized to a degree, there is hope:

…the Internet has allowed people outside the studio system to create and distribute their own work, and has helped filmmakers reach viewers around the world with unprecedented ease. As a result, short film is again becoming a vibrant and original medium in a blockbuster-driven, reboot-riddled industry.

Itsashort.com is proud to be at the forefront of this movement. In two years, nearly 400 filmmakers have uploaded content to our site. To be a part of this burgeoning movement, feel free to register at itsashort.com to view our repository of award-winning short films and upload your own content.

One more thing: get your popcorn ready. That is all.

Our Mission  

Itsashort.com is a platform for filmmakers and creators the world over. We love short films. Plus, we at itsashort.com want to introduce audiences to award-winning and award-nominated artists who create movies, web series and videos. Check out itsashort.com and register to see the wonderful work of these creatives here.